Puan Azura has over 30 years of broad-based experience in the banking industry and her expertise includes stockbroking, corporate banking, credit, business development and private equity. Over the course of her career, Puan Azura helmed senior positions in various firms including RHB Investment Bank Berhad ("RHB Investment"), Bank of Commerce Bhd., Southern Bank Bhd., Ke-Zan Securities Sdn. Bhd., Crosby Securities Pte. Ltd. (London), Amsteel Securities Sdn. Bhd., CAV Private Equity Management Sdn. Bhd. and HLG Securities Sdn. Bhd.

Puan Azura joined RHB Investment in 2007 and has since worked in various capacities within the Retail and Institutional Equity Broking as well as Coverage departments. She was the Head of Group Institutional Equities at RHB Investment at the point of her retirement.

Puan Azura is an active member of the capital market industry. She is a member of various capital market associations and committees including Bursa Malaysia Berhad's Market Participants Committee. She has served the Board of Securities Industry Dispute Resolution Centre from October 2021 to April 2022. She was also the Chairman of the Association of Stockbroking Companies Malaysia (ASCM) in 2011 and 2013, a member of the Bumiputera Dealer Representatives Education Fund, the Board of Trustees of the Bumiputera Training Fund of the Securities Industry Development Centre as well as Securities Commission Malaysia's Secondary Market Advisory Group.